Hi beauties! When providing services, one of the biggest aspects is pricing. Coming up with a list of services with cohesive prices that clients will respond well to can be difficult. After really taking my business seriously these past few years, I have come up with a cohesive pricing guide that I feel has worked in my benefit. It took a lot of trial and error, but today I will be giving you an insight on how to create that for your business as a makeup artist.
Create a list of services you want to provide
What are some services that you feel comfortable doing? Do you want to provide mini services for a cheaper price? Is there a certain service that you are considering getting licensed to do? These are things you need to think about as you create your service guide. Keep in mind, there are some services, such as waxing and permanent tattooing, that require a license or certification. To start off, I suggest doing a full face makeover, and lash application as your main services. It also might be a good idea to offer mini services, such as eyes only, to build your portfolio. As you advance with your business, you can add and take away as you deem necessary. For example, when I started out, I offered mini services, where clients could choose just one area of the face. Now, I do not offer that, as I have found it wasn’t a beneficial use of my time. Figure out what works for you as an artist, and go from there.
Do your research
It is vital that you first and foremost see what other artists in your area are charging. Typically, in my area, salons will charge significantly more for services than freelancers. When I started to create a pricing guide, I messaged other artists in my area and asked to see theirs. I never had an issue with artists saying no to me when I asked for it. A tip that I have is to go slightly under what the average artist is charging. When you start out, this is vital, as it will become easier to get more bookings. Getting that exposure is so deeply important to becoming a successful artist. Once you have the experience, it will be beneficial to raise your prices to match the average. On top of gaining valuable insight onto how to price my services, I also gained collaboration with other artists. It is important to collaborate with artists in your area, because you never know when you might need to rely on them.
Ask friends and family
When first starting out, I consulted a TON of my friends and family members on pricing. I asked them, as clients, what they would pay for specific services. What would THEY consider to be too much? Once I heard the client perspective on pricing, I was able to create what I felt was a good in between. Some friends and family might find my pricing to be too high, and that’s okay. However, going too far over what the majority of them think is too high is not going to work out for you. Your friends and family will be your first clients, and the most important way for you to build a steady clientele. Sidenote: my friends and family receive completely free services. They make for perfect models when I need to update my portfolio. This will be important as you build clientele. Lean on your friends and family when you need to try new techniques!
Test out the waters
Pricing takes a lot of trial and error. If you set up a pricing list, and find that you aren’t gaining a clientele, be patient. It might not be your pricing, but its a great idea to adjust your pricing. When I first started out, I kept my pricing quite a bit lower than what I anticipated it being once I gained a clientele. I was grateful that my clients gave me the opportunity to practice on them for a fraction of what I was planning on charging. Once I raised my prices, I luckily didn’t lose any clients. Find what works for your client base, and adjust as necessary.
Some clients will NOT like your pricing–BE CONFIDENT!
This is so important to keep in mind. Do not get offended if someone tells you that you charge too much. You will most definitely get that. Usually, I won’t explain myself, but if a client asks why I charge “so much”, I will give a short explanation that goes a little something like this:
“I understand that my pricing isn’t for everyone, however, I put a lot of time and money into my business. First and foremost, I am licensed and it took time and money for me to obtain that license. I also spend money on products, which are not cheap. We can always do a trial run to see if my services are beneficial to you.”
9 times out of 10, clients understand this, and I don’t run into this issue often. If you ever do run into this issue, it is important to explain what your money goes towards. More times than not, a client will either kindly respond explaining that it is outside of their budget. Sometimes they won’t respond at all. However, it is important to stand up for your business if you feel someone is on the attack. Back yourself up– approaching your pricing with confidence is key. Don’t back down, and don’t try to let someone else push you around in terms of your pricing.
What are some of your pricing questions? Are there any artists that have suggestions? Let me know in the comments below!