Hey girl hey! I absolutely love Instagram stories. They are such a great way to communicate and engage with your followers. I love to use them to quickly show my followers something that’s going on in my daily life, or to give a review on a product. Video is especially a great way to talk directly to your followers. However, there is something that I see many people missing out on that not only creates better engagement, but that includes all of your followers in what you have to say. If you want to learn about the most important thing that you aren’t doing in your Instagram stories, then keep on scrolling!
What You’re Not Doing
Let’s be honest. When you’re watching an Instagram video, how often do you really turn your sound on? I’m guessing rarely ever. At least that’s how it is for me. Typically, I’ll just skip through videos until I get to typed out words or pictures. However, when captioning comes into play, I actually stop to read. If you aren’t captioning your story videos, here is why you need to!
1. People don’t always turn their sound on
Picture this: you have a follower who is sitting in class, scrolling through IG (let’s be honest, we all do it) & they have an answer to the question you posed in your story video. That’s one-on-one engagement that you’re missing out on! Adding captions to your videos allow for everyone to respond at any time, especially at times when they are unable to listen to what you have to say.
2. You may have deaf followers
Again, this is a huge waste of personalized engagement with followers who may want to reach out to you. Not all of your followers may be able to hear what you have to say due to hearing disabilities. Being accessible is a responsibility that all influencers need to take on. Like I mentioned before, its important for all of your followers to be given the chance to respond to you when they are unable to listen.
3. They’re good for summarizing a main point
If you’re anything like me, you could talk for hours in circles. With captioning, you can wrap up a simple point with just one short caption. This will allow your followers to understand your message and do what you’re trying to get them to do.
How I Add Captions to My Videos
When I create a video, I type directly onto the video using the text tool on Instagram. As I type, I listen to what I’m saying, and type it out as I listen. Again, I summarize for the most part, and type out any extra points that I may have forgotten. I love to use the color dropper tool to grab a color from the video and create cute font styles with different colors in order to make my video stand out. Get creative with your captions!
Do People REALLY Respond More with Captions?
YES! I used to NEVER do captions until about 2 months ago, and I rarely ever got responses on videos. However, now that I’m the #captionqueen, I get a ton of responses. Actually, I received about 150 messages the other day on my video that I posted with a caption summarizing the video. I find that when people message me in response to my videos, they also engage with my posts as well. This is HUGE for growing your page and your following. You want people to genuinely and organically engage with what you have to say. After all, you are an influencer…you want to influence others.
I challenge you to try it. See what happens. I guarantee you will have more people answering your polls, questions, and stories. You will make friends you never realized you could make. You will have more people engaging with your page, and taking your advice. Try it out, and come back and tell me what happens! I would love to hear your successes!
Do you caption your Instagram video stories? Let me know in the comments below!