Hey girl hey! I absolutely love the community of fellow beauty bloggers. I feel like I’m able to express my creativity, while also making a bit of money as well. Blogging and influencing is the ultimate side hustle that everyone needs to get on! A few months ago, I gave some of my best tips for beauty bloggers over on THIS post. Today, I’m sharing a few more. Whether you’re a brand new blogger, or a seasoned veteran, this is a blog post that can benefit you! If you want the scoop on the best tips for beauty bloggers, then keep on scrollin’, sista!
1. Don’t speak negatively on what someone may be doing in their makeup/skincare routine.
It always upsets me when I see influencers poking fun at other people’s routines. No one wants to hear about how their skincare routine is terrible. And no one is going to take advice from someone who bashes how they do their eyebrows. Rather than pointing out the negatives, give them clear instructions on what they SHOULD be doing. Instead of saying “Don’t use bar soap to wash your face,” try saying “A gel cleanser works great for most skin types, and can help keep your skin clear.” People aren’t going to buy into what you have to say if you aren’t encouraging them to try a new approach. If you truly want to influence people, you need to be a nice, non-judgmental person…point blank period.
2. Only promote products you truly love.
I have turned down more collaboration requests than I’ve accepted. This is because I do not want to waste my time working with a company that does not align with my mission, or promote products I would never use. Trust me, I know how exciting it is to receive your very first collaboration request from a company. I jumped on every single one I got when I first started out. But I cannot tell you how much I desperately wished I would have been more picky, even then. If it’s something you would purchase with your own money, then by all means, get that collaboration secured, girl! But if it’s something you would never in a million years actually use, kindly skip the collaboration. There will be many more for you down the road!
3. …but be nice when you turn brands down!
Like I said, I have turned down more collaborations than I’ve accepted, but most of the time, I’ve done it in a way that didn’t feel like I was turning them down. If it’s from a trusted brand, or someone who seems as though they genuinely wanted me to be on board, I will send a quick email saying “Unfortunately this collaboration does not seem to be a good fit for me personally, but I can send you some names of influencers I know and love that would be a great fit for your brand!” (of course, I always ask people before giving out their info!) However, if it’s an email or DM that is filled with poor grammar, misspelled words, and broken English, I will just delete and move on. Those are usually HUGE signs of scams.
4. Don’t try to keep up with the Joneses.
I’m not gonna lie, I need to follow my own advice with this one! It can be so hard keeping up with what everyone else is up to. I secretly feel a little insecure when I notice someone else got a collab I was dying for, or that someone else reached a milestone that I’ve been waiting months for. If you play the comparison game, you’ll always be sucked into what other people are doing. I constantly remind myself that I have something that sets me apart from other influencers, and so do they. We are all different. We all possess different gifts. We all have varying levels of expertise. And that’s okay. Keep doing what feels right to you, and don’t try to follow the crowd. It will pay off in the long run.
5. Engage with other bloggers.
In any profession, leaning on your coworkers is vital. However, when you have a job that is strictly online, there’s a new meaning to the word “coworker.” I like to think of every other blogger and influencer as my coworker. I engage with what they are putting out into the world, I message them, and I get to know them as friends–just like what you would do with a coworker! Staying engaged with their content helps to build that rapport with other bloggers. BONUS: This also puts you on the screens of people scrolling through THEIR content. It’s a win-win for both of you!
6. Research, research, research!
Before you tell someone about how good a product or ingredient is for the skin, make sure what you’re saying is true. I can’t tell you how many influencers I have seen give wrong information to their followers just based on either what a brand told them, or what they thought was correct. Google, books, and your local dermatologist or esthetician are your BFFS when it comes to being a beauty blogger. Don’t make yourself liable for recommending something for someone that isn’t actually good for their skin. I like to use my old esthiology textbook from beauty school as a reference occasionally, but Google typically does the trick!
7. Show yourself off.
With beauty blogging, it can be hard to balance showing off product versus showing yourself. You want people to know that they are following a real person. If you want your feed to just be pictures of makeup, then make sure you are showing up in your stories. If you’re okay with showing pictures of yourself on your feed, share them! Either way, you need to be putting a face to a name for your followers and subscribers. I like to add a few pictures of myself with relatable quotes from time to time. Fun fact: any post in which I am in the picture is usually my highest performing picture with the highest engagement for that month.
8. Don’t be afraid to not know something.
I think beauty bloggers can be the most “know-it-all” type of blogger. There’s nothing wrong with that, we just have to retain a lot of product knowledge! However, there may be times where utilizing your following can be your greatest asset. For example, if you are in the market for a new concealer, instead of assuming that you know which one will be the best, poll your followers. Maybe one of them has a product recommendation that you hadn’t thought of. Take it a step further and shout them out if you end up purchasing it!
9. Get your stories poppin’!
I recently read an article that said people are more likely to engage with your stories than they are your content. If that doesn’t make your little blogger lightbulb go off, I don’t know what will. So if people are constantly interacting with your stories, wouldn’t it make sense to be focused on making your stories great? Talk about your day, give product recommendations, do a short tutorial, share sales happening that day. Whatever it is, make sure you are consistently posting to your stories. I’ve even seen fellow influencers do stories only giveaways, which is a fun way to interact with your followers. I get so many more DMs when I post a story, and it usually leads to discussions with my followers as well! PS: there is something you’re missing when it comes to your stories, and I wrote all about what that is over HERE!
10. There should always be a who, what, when, where, and why when writing reviews.
Writing reviews can be tricky, but I’m gonna fill you in on a little secret: it’s not enough to just tell people that something worked for you. You need to give them ALL the deets on the product. Who would the product work for, what exactly does the product do, when should they apply it, where should they apply it, and why should they purchase it? These are all things to include when writing a review on something. People want all the info when reading reviews, so it’s important to give them the most. Everyone wants to walk away with something of value!
There ya have it! My second list of the best tips for beauty bloggers + influencers. What are some words of advice you have? Drop them in the comments below! And be sure to follow me on Instagram @mallyelizabethblog 🙂